Marketing Strategy for Winning Market Share from Islamic Economic Perspective (Case Study: UD. Haikal Broiler Chicken Industry)

<span>This study aims to determine the factors that influence interest of Muslim entrepreneurs in Sharia P2P lending. The determinant factor used is perceived ease use, subjective norm circles, usefulness, knowledge about riba, and review from experience financing partners. This a quantitative method tested by structural equation model (SEM) analysis techniques. Data were processed using SmartPLS 3.0 software. was obtained through an online questionnaire. Respondents who UMKM, UKM, or startup business actor, Muslim, had attended classes seminars on fintech. number respondents 90. results show there three predictors, perceive usefulness did not have significant effect behavioral intention, but two predictors <em>riba</em> partners intention</span>